Window displays and their decoration are becoming one of the most important elements, which differentiate stores and brands from one another. Investing in innovative displays is certainly what every fashion brand should do as it not only attracts customers, but it also depicts the brand's character and vision.
A variety of window displays are made by specially trend designers, stylists and artists in accordance with the spirit of the season, the city, the culture...
One of the most famous window display designers is Zoe Bradley (www.zoebradley.com) who is famous for her designs made out of paper. This British artist has first started working with Alexander McQueen on his famous avantgarde shows. Her portfolio includes window displays for Tifanny and Co., Missoni, Donna Karan, Pringle, Louis Vuitton, Selfridges, etc.
Below I have chosen several creative window displays from fashion stores around the world, done by Bradley but also
Victor&Rolf upside down window and store - Milan
Alexander McQueen window by Zoe Bradley
Louis Vuitton window by Takashi Murakami
Lanvin - floating dresses
Tokyo window display by Tokujin Yoshioka
Galleries Lafayette window by David Lynch
Donna Karan window by Zoe Bradley
Calvin Klein - Famous couples pillows window