In October 2009, celebrating its tradition of pre-holiday collaboration with fashion designers, Evian has launched a new limited edition bottle. This year's collaboration with the British designer Paul Smith results in a bottle with multicolored stripes and caps Smith is famous for. This bottle carries a message of positive spirit and energy we need so much and doesn't necessarily associate of the Christmas holidays but simply of a festive and fun mood.
The first collaboration of this kind began two years ago when Christin Louboutin designed the Evian bottle, while last year Jean Paul Gaultier was the chosen designer for this project.
Jean Paul Gaultier