Tough we got used to the nice surprises from H&M expressed via collaborations with famous designers who create pieces with the high street prices for this brand, it is always great to hear about some new project of this kind. From December 5th, 2009 in the H&M shops the lingerie and nightwear collection from Sonia Rykiel will be available.
The collection was presented on Tuesday in Paris' Grand Palais with an extraordinary fashion show where models paraded, glitter and confetti were thrown and an Alice from Wonderland scenes were created. Additional element to all the 'drama' was the glamorous 50's feel of the presented soft pink boudoir style bras and briefs.
A knitwear collection which, will also be available in H&M shops in February 2010 was presented at the end of the fashion show. What differs the Sonia Rykiel collection from the others collaborations of H&M with famous labels is the fact that it will be also sold in Sonia Rykiel shops.