The collection was presented on Tuesday in Paris' Grand Palais with an extraordinary fashion show where models paraded, glitter and confetti were thrown and an Alice from Wonderland scenes were created. Additional element to all the 'drama' was the glamorous 50's feel of the presented soft pink boudoir style bras and briefs.

A knitwear collection which, will also be available in H&M shops in February 2010 was presented at the end of the fashion show. What differs the Sonia Rykiel collection from the others collaborations of H&M with famous labels is the fact that it will be also sold in Sonia Rykiel shops.




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